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| Articles by BI WORLDWIDE India |
1. Boost sales performance using the ‘Goal Gradient Theory
October 16, 2013
Behavioural economists have identified a new theory called as ‘Goal Gradient Theory’ which was discovered by researchers in the 1930s. The researchers exposed that rats moving in a maze to reach food increased their pace when they were almost nearing the eatables. According to this theory, the close...
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2. How To Drive Sales Results Without Using Cash
August 08, 2013
Offering your sales team the freedom to choose what they prefer is always a good idea. On this ground, ask your sales managers whether they would prefer to choose ‘more cash’ or ‘a new TV’. Chances are a majority of them will take the cash. The setback is that you are offering them the cash to get b...
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3. How to Make Your Employees Feel Engaged and Proud
August 08, 2013
A large part of workers believe that their identity lies in the work they do and the company they work for. Take a second to think about this – When you meet someone for the first time, the general questions exchanged would be, ‘What do you do?’, ‘Where do you work?’ Most people spend at least 40% o...
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4. Global implementation of an Employee R&R program
August 08, 2013
Article Courtesy: Rupak Ray - CRM, Loyalty and Head Recognition, BI WORLDWIDE™ India
Continued globalisation, people mobility, multi-generational workforce and a renewed focus on company culture have brought sweeping changes to business and have opened new frontiers of challenges for the Hu...
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5. Lifecycle Marketing - Take Customers from ‘Suspect to ‘Advocate
August 08, 2013
Money can't buy one of the most important things that you need to promote your business - Relationships. Powerful relationships don't just happen from one-time meetings. It happens when it is planned suitably to make those connections grow and work for you. Transaction value is the most common measu...
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6. Draw Attention Towards Your Incentive Program
June 21, 2013
Have you ever faced this scenario?
You have worked weeks together to put in a perfect incentive program with amazing reward opportunities for your sales channel. You have created a beautiful website and even threw in a mobile app for the sales representatives in the field. You then sent out...
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7. Coverage of an employee rewards and recognition program
June 12, 2013
How many employees should get covered under a recognition program? 20% 50% 80%? As an HR professional, if you have faced this dilemma, read on…
The coverage of a program should ideally emanate from the objectives of the program. If the objective of the program is to bring in a cultural chang...
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8. Game Mechanics and Behavioural Economics
June 03, 2013
In our previous blog ‘Gamification’, we spoke about how better games could be set up to motivate sales managers and employees and sequentially drive better results. In this blog, we speak about mechanism of a game, behavioural economics and what motivates your sales managers to succeed.
Tre...
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9. Gamification
April 24, 2013
2010 saw an outburst of the term ‘gamification’. Technology has made it convenient for us to download apps or set up sales promotion activities. However, the concept of using games to engage, educate and motivate sales representatives and employees is nothing new.
Sales incentives, channel ...
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10. You've got mail!
April 02, 2013
In our blog ‘Show your appreciation’ we discussed how it’s important to have an effective recognition program within your company to keep employees motivated. Regular recognition is vital to be shown towards the sales team especially, as they work in high stress environments of deadlines, competitio...
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After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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Author: BI WORLDWIDE India
